Human Potential LLC was founded as a celebration of running and as a way to inspire the fire within us all. Our races are designed, specifically, to challenge each participant physically and/or mentally. Our educational programs are designed to assist every runner to be able to perform at their highest abilities on their own. Our entire business culture was designed with the greater running community in mind.

In other words, we’re glad you’re here giving us a look. What you’ll find at HPRS is a series of Mountain Ultra and Trail races that celebrates the more “old school” traditions of our sport. It doesn’t matter if you’re skinny or overweight, young or old, ugly or beautiful, fast or slow; we treat all of our runners the same but you WILL BE CHALLENGED. We believe that in order to discover your Human Potential you need three things; the right training, grit, and stubborn determination. We fully believe, embrace, and vocalize the idea that these types of events are Transcendental, of which a core belief is in the inherent goodness of both people and nature. Transcendentalists believed that people are at their best when truly “self-reliant” and independent. Don’t worry though, we’re here to support you along the way.

Human Potential Events are Conducted With The Following Principles In Mind

We encourage all runners to embrace a communal spirit during all of our events; official or otherwise. We want you to forge new relationships, learn from and about each other, encourage each other, and care for each other. After all, we’re all in this together every step of the way.


We acknowledge that those who finish last work just as hard, sacrifice just as much, and are just as committed, as those who finish first. We uphold the old school traditions of Ultra-running by presenting the same finisher awards to all participants. We offer no cash prizes at our races to front runners, and they will receive no special/preferential treatment over the rest-of-the-pack. We do offer cash prizes to the entire field of runners and you can learn more about those here.


Our races are designed with the utmost respect for runners and non-runners alike, local and federal municipalities, local residents, land managers and businesses. While we acknowledge that it is nearly impossible to please everyone, we do our very best to respect all and provide satisfaction to the majority.

Our Commitment to You

Our Race Advisory Board is comprised of seasoned ultra veterans who are Colorado natives, and who have descended upon Colorado from all corners of the country. We’ve run ultras all over the United States and the World, most notably along side some of the more historic ultra communities like Virginia Happy Trails Running Club (VHTRC), Gil’s Athletic Club (G.A.C.), Kansas City Trail Nerds, Georgia Ultrarunning and Trailrunning Society (GUTS). We bring our combined experiences of Ultrarunning in other parts of our country, the world and other ultra communities to the forefront of ultrarunning in Colorado.

We’re committed to providing our runners with grass roots, low frill races that focus on the community as a whole. Our entire mission is designed to treat all runners as equals and to celebrate the power of our ultra community.

To learn more about your race director, “Sherpa” John Lacroix, please CLICK HERE.
Human Potential LLC is registered with the Colorado Secretary of State.