Take a run with Ultra Stories host John Lacroix as we kick off Season 3! In this episode John opines on what doesn’t matter, and what truly does. It is our hope that this episode will encourage more of you to think about what you’re spending your ultra brain waves on, and what you’re not.. in the hopes that you’ll spend more time on what truly matters and less on what doesn’t. “No one cares about your Strava or Ultrasignup Ranking…” … Really.