Take a run with Ultra Stories host John Lacroix as he takes you on an impassioned run. In this episode, John talks about what truly doesn’t matter in this world, and what truly does; most pointedly he speaks about what truly matters within the world of Ultra. We hear how he got the name “Sherpa,” how he started HPRS and the challenges of being a business owner.. and human. Finally, he focuses on the shift our sport is taking towards what matters most.. YOU and the responsibility to RUN YOUR OWN RACE.