Human Potential LLC and The Human Potential Running Series was created by ultrarunner John Lacroix.

I focus on the “the person,” not solely “the runner,” but who they are on the inside. I use personal strife as a mechanism for self actualization. It’s not a “race” to me.. it’s an endurance run filled with individuals on the search of personal freedom and/or enlightenment.” ~ John Lacroix

Since his first ultra in 2005, John Lacroix (Sherpa John) has completed over 60 official, and countless Fat Ass, ultra-distance events throughout the United States. He ran his first 100-Miler in 2007, and has since run 100-miles or more 23 different times. In 2008, he became the first person in history to run 125-miles non-stop from the western-most to eastern-most points of New Hampshire. He then repeated the journey in 2009 and remains the only individual to have done so. In 2017 he became the first person to attempt to run from the lowest point in Colorado to its’ highest. He ultimately ran 202 Miles, before summiting Mount Elbert at 14,439′, in 4 1/2 days.

He is a pioneer in endurance sports as the former race director and founder of The New England Ultras 200-Mile Endurance Run, the first 200-Mile Ultra in the World (2008). John also played a pivotal role in the establishment of Obstacle Racing in North America as one of the original founders of the Death Race. He has helped design a number of obstacle racing courses in both Vermont and Colorado starting as far back as 2007. He served as a race director apprentice for Vermont’s Peak Races from 2006-2010, and as their expert in course marking of remote and navigationally challenging areas. John is also a thought leader within the ultrarunning community as an advocate for crafting a more inclusive sport that celebrates the everyman and everywoman over the elite. His message has long focused on inclusivity, diversity, equality, accessibility, and the need to abolish elitism.

As a philanthropist he has raised over $50,000 for various charitable causes including The American Diabetes AssociationThe LiveStrong FoundationConservation New HampshireThe Seacoast Science CenterThe Make-A-Wish Foundation of New Hampshire and The National Alliance on Mental Illness – Colorado Chapter through his athletic endeavors. As a documentary film-maker, John self-produced “48”, a first of it’s kind documentary film exploring peak-bagging in New Hampshire’s White Mountains. Following its 2005 release, he sold over 800 DVD copies of the film in 5 months, raising more than $20,000 for The American Diabetes Association. His film is now available for free on YouTube

John graduated from The University of New Hampshire with a Bachelor’s of Science in Kinesiology: Outdoor Education; with concentration areas in Hospitality Management, and Recreation Management. He has previously worked as a Professional Guide in Boulder, CO where he led various adventure activities for tourists, as well as designed and facilitated Corporate Adventure Training experiences. John’s clientele has included, Former New England Patriot Tedy Bruschi, local and national professional and collegiate teams and organizations, as well as a collection of Fortune 500 and Fortune 100 Companies.

John has completed a number of popular and iconic ultra marathons including; The Western States 100 (2x), Leadville Trail 100, Vermont 100 (6x), Massanutten Mountain Trails 100 (2x), Grand Teton 100, Bighorn 100, Cascade Crest Classic 100 (2x), The Miwok 100K (2x), San Juan Solstice, Zane Grey 50, Grand Canyon R2R2R (3x), Trans-Zion, Trans-Bryce, 1 Successful loop at The Barkley Marathons, and countless other races along the way. He brings his 14 years of experiences in trail and ultrarunning to The Human Potential Running Series.